Value Marketing for Mortgage Brokers

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by: Debbie Thomas
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Word Count: 729
Date: Tue, 30 Jun 2009 Time: 11:41 AM
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The mortgage industry has changed rapidly in the last six months. It was easy to get clients last year and especially the year before, but because of the media hype about the economy, everyone is too afraid to make a move. Now that the interest rates are starting to rise, people are jumping off the fence and looking for mortgage brokers to get them into a home or refinance their existing one.

So, what methods are these future clients using to find you? If they are 'old school', they are going to their bank. And we all know that's due to lack of knowledge. These people have not been told about the advantages of using a mortgage broker yet. Educated people, the next generation and even the baby boomers all understand the advantages of using a mortgage broker already, BUT, they are not using the 'old school' methods. They are not driving to their local store to purchase a newspaper for the classifieds, they aren't checking into the Yellow Pages as often and they are certainly not driving the main roads to find a mortgage sign. They are all going on line. That's the first place the majority of people now go to find anything and everything.

But, what if your mortgage website is not on the first page of all the major search engines? Let's face it, not every single website can be on the first page. So how do you get these internet savvy clients to your website if all you have is a one pager your brokerage gave you off their main website? The best way is to have your very own commercial on the internet that drives these people to your website. This concept is fairly new, but extremely effective and the best part is....the value! For about the same price you would pay for a small ad in your local newspaper, you can now have a flashy, eye catching, memorable commercial that expands the globe. If there was a family in another Province or out of the country needing to relocate, they can find you now. What if someone in Crossfield was moving to Pincher Creek? They would likely want to work with someone in that area.

The concept is so simply and the value is so great, it's hard to pass it up and I just had to share it with you. So far, I have received 7 inquiries and 4 of them are closing within the next two months. I've had my commercial for 4 weeks now on www.albertamortgagetv.com under Lethbridge so, not only has it paid for itself, it's making me think about getting a couple more. Right now, I'm the only one on there, which means I'm going to keep getting all the inquires that come from Pincher Creek, Crowsnest Pass, Coaldale, Taber, Beaverlodge, Coalhurst, Blairmore, Medicine Hat and who knows where else come right to me!

I keep track of my hard earned advertising dollars and this is one of the best methods I have had the luck in finding. The commercial site is geared to be on the first page of all the major search engines, so you don't have to worry about where your website or contact information is. The commercial sends them there or, your client can go directly to you from the commercial. There are a couple of similar sites out there, but the commercials put me to sleep before I could get to the contact information.

The greatest part of it all is that it also promotes mortgage brokers and associates, so, right there, your future client is actually being educated on your behalf, finally! Another great advantage is the exclusivity. You are not competing with the 1,200 mortgage associates in Edmonton or Red Deer,or even those in Camrose, Grande Prairie, Fort McMurray or Leduc, there are ONLY nine commercials for each city or region of a city. Now, the value of your commercial just increased. I think this website is one of the best ideas going, especially knowing that my future clients are all on line and I don't need to spend thousands of dollars on a fancy website or buy hundreds of dollars on search engine optimization - the commercials have that built in.

About the Author

Debbie Thomas is a mortgage associate with Verico Canada First Mortgage. www.lethbridgemortgagebroker.com and advertises on www.albertamortgagetv.com