SEO Is Crtically Important - If You Want Your Website To Be Found. Here Are Some SEO Tricks That Work!

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by: shawnsoffice@gmail.com
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Date: Fri, 20 Jan 2012 Time: 9:12 PM
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According to comScore, U.S. online retail sales rose by 13 % in the third quarter this year compared to the same quarter in 2010. That marks the eighth consecutive quarter of year-on-year growth. It is quite clear to see why retailers must have a well designed website available for customers and for that website to be found on major search engines.

The sad reality is, the web is littered with hard to find websites. The business owners did not want to have these websites hidden away. In fact, they may have spent a lot of time and effort designing them. Despite all the hard work, they have overlooked one key ingredient to help them get found on the internet - search engine optimization (SEO).

In August of this year, 18 percent of new visitors to the websites of large online retailers came from organic search, making this the #1 traffic source according to RichRelevance's Online Consumer Report. Over 95 percent of internet users who conduct a web search click links from the first page of the search results. The harsh reality is, if your site is not search engine optimized for search engines such as Google, Bing, and Yahoo!, you could be losing out on a huge number of potential new customers who simply can not see your website.

Improving your rankings through search engine optimization is easier than you may think. You must start to understand what search engines are looking for and make it simple for them to find it on your website.

Major search engines, such as Google, Bing, and Yahoo!, have an algorithm which they use to rank different websites. Although the specifics of what the algorithms are hunting for are confidential, it is possible to understand the key elements of what makes websites rank higher. Web crawlers locate web pages that are then rated. The first essential step is making sure that your webpage is crawlable. You can ensure that Google can find all of your website by uploading your site's Sitemap.

The next thing to optimize for is the content on your website. Search engines are hunting for the keywords that users are typing in to the search engine. To boost your rankings, ensure that your web page content contains the high traffic keywords that online searchers use when they go to search engines to look for your products or services will harm your search engine ranking.

Once a new potential customer has located your web page, it is essential that your content matches what she was searching for. The web page should be well-designed and it should be easy-to-use. If it is not, your visitor will soon click back to the search engine.

You don't have a lot of time. As fast as the eye can take in information, your user will be attempting to answer three questions. Am I in the right spot? Is this where I want to be? And, what do I do from here? If your website doesn't answer these three questions easily with it's layout, it's most definitely time to redesign the website so it does! If you don't, you are going to loose a lot of potential business if your visitors do not have a great experience. To learn more about conversion optimized web design, pick up "Landing Page Optimization" by Tim Ash.

I hope you found this SEO artcile helpful. To learn more, contact your favorite SEO.

Good luck out there!

About the Author

I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, and conversion optimization. Request SEO Proposals here! SEO Buffalo NY