A local business for local people?

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by: mediarun
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Date: Sat, 28 Jan 2012 Time: 7:42 AM
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You don't need to be told how important a digital marketing campaign is. Today, if you're not online, you're missing out on a huge potential audience. But some SMEs in particular still think that the digital arena is only for the big boys. The most common argument is: "My customers are all local. So why shouldn't I just stick to good old Yellow Pages?"

The reason is simple. While your customers may well all be local, you can bet a week's wages that the vast majority of them are online too. Simply relying on an advert in the phone directory isn't going to cut it any more. Your customers want to see who you are, what you do and, most importantly, why they should choose you over your rivals. They want to know about your history. About Us pages are one of the most widely read of all landing pages, and an authoritative history can be a strong convincer when it comes to responding to a call to action. They want to know what your customers say (those all-important testimonials) - in fact, they want to know every little detail about you and your organisation. Does that advert in the phone book give them all that?

Calling in the experts

If your digital marketing is going to work, you need a plan. An SEO agency can construct an online campaign that draws on a wide range of SEO techniques including PPC management, content creation, link building and a whole palette of techniques that will give your customers exactly what they want. Yes, you can ‘knock up' a quick website using a standard template and a few pictures, but without some careful structuring and smart, effective SEO that's the equivalent of going for a one-line entry rather than a display ad in the local phone directory. And who wants to get lost in a sea of other like-for-like entries?

Local custom is the bedrock of most SMEs, so ignoring a direct route into your potential client's homes via their PCs and mobiles makes good business sense. You have to be able to connect with your clients wherever they are, and an effective online strategy developed by an SEO agency is the best and most cost-effective way to do this. They don't just work for the ‘big guys' - much of any agency's bread and butter work comes from their portfolio of small, local companies serving their immediate community. So if you have no idea what digital marketing is, or are bewildered at the prospect of pagerankings, talk to an agency that can help you reach all of your customers, no matter where in the world they are.

About the Author

Mediarun helps companies find customers online by focusing on enhancing online visibility. As an SEO Agency based in central London we specialise in performance (SEO), Pay Per Click PPC management, Social Media Optimisation (SMO), Mobile marketing, website optimisation and design related services.